Why Esmont Chose Japan: Craftsmanship Above All Else

At Esmont, we don’t just make eyewear—we craft it, with the intention and precision of a brand rooted in authenticity. When it came time to select a manufacturing location, we considered several places known for their eyewear production, including France, Germany, China and Italy. But Japan, with its unmatched craftsmanship, respect for tradition, and commitment to quality, was the clear choice for our vision. Here’s why Japan is the true home of Esmont.

1. Japanese Craftsmanship: Where Art and Precision Converge


Japanese craftsmanship is a rarity, a place where discipline and artistry meet to create something truly exceptional. The artisans we work with bring decades of dedication to their craft, treating each frame as a piece of art. Japan offers a full spectrum of quality, from basic to truly premium eyewear, and at Esmont, we’ve chosen to partner with only the best—those who share our passion for making eyewear that speaks to both beauty and function.

We could have opted for production in other countries, but Japan offers an approach that’s distinct and true to our ethos: quality over quantity, with every detail meticulously considered. Working with these artisans ensures that every Esmont frame carries the hallmark of excellence.

2. Beyond the Label: What "Made in Japan" Truly Means

In the world of eyewear, “Made in Japan” is often seen as a gold standard, yet it can be misleading. Some brands use this label, but only parts of the product are actually made in Japan, while the rest are manufactured elsewhere. At Esmont, we insist on full transparency. When we say our frames are handcrafted in Japan, we mean it—crafted in entirety by Japanese artisans who live and breathe the tradition of their work.

It’s not enough for us to rely on a label. We’re here to bring authenticity back to the industry, focusing on the true meaning of “Handcrafted in Japan,” so our customers know they’re getting an honest product.

3. Embracing Kaizen: The Japanese Philosophy of Continuous Improvement

One of the principles we admire most in Japanese craftsmanship is **kaizen**, the philosophy of continuous improvement. Kaizen teaches us that quality is not a destination but a journey—one that’s never complete. At Esmont, we embrace this mindset, knowing that perfection is an evolving process, and even the smallest improvements matter.

Kaizen also reminds us that true craftsmanship may come with subtle imperfections, those little variations that make each piece unique. In a world of machine precision, these differences make each Esmont frame one-of-a-kind, a testament to the human touch behind every detail.

4. The Art of Slow Craft: Valuing Patience Over Production

Japanese factories value a slower approach to production. While other regions may pursue the latest technologies to increase output, in Japan, there’s respect for tools and techniques that have been passed down for decades. This ethos aligns with our own values at Esmont: we’re not here to chase trends or push out massive quantities. We’re here to craft eyewear that stands the test of time.

Our Japanese partners know that quality cannot be rushed, and that’s exactly why we chose them. Each frame is a result of patience, precision, and respect for the craft. This dedication ensures that what we create isn’t just eyewear—it’s a timeless piece, designed to last.

5. Quality Over Margins: Our Commitment to Authenticity

At Esmont, we’re not driven by profit margins; we’re driven by a commitment to authenticity and quality. We aren’t here for the short term; we’re here to create something that endures, both in design and in value. While other brands may cut costs for the sake of profit, we focus on materials, craftsmanship, and the kind of quality that our customers can trust.

In a world where shortcuts are too common, Esmont stands apart. We’re here to deliver eyewear that lives up to our values and our customer’s expectations. Each frame is crafted with the same care and dedication, because for us, the integrity of our brand is everything.

6. Why Japan? Because Our Customers Deserve the Best

Choosing Japan was never just a logistical decision; it was a promise to our customers. Each Esmont frame reflects our dedication to quality, our respect for true craftsmanship, and our belief that the best things are made slowly, with intention and care. In Japan, we found partners who understand this, who treat each frame as more than a product, and who share our commitment to creating something genuine.

At Esmont, we’re here for those who value the finest details and the kind of quality that you can feel. By choosing Japan, we’re able to offer eyewear that doesn’t just look beautiful but is made to last. So when you wear Esmont, you know it’s more than just eyewear—it’s the result of time, skill, and a dedication to excellence that you can trust.